http://www.notarealthing.com/2010/06/blammo-marketing-or-not-a-real-selling-point/ Sorting the Minutiae of Imaginary Worlds Wed, 01 Feb 2012 02:30:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.notarealthing.com/2010/06/blammo-marketing-or-not-a-real-selling-point/comment-page-1/#comment-628 Randy Thu, 24 Jun 2010 15:45:51 +0000 http://www.notarealthing.com/?p=788#comment-628 You make a good point about faux benefits. While some touted benefits are the de facto standard ("It's Toasted") some are actually pretty debatable. Some benefits may not please all constituencies. (In some places beer is deemed better at room temperature.) Always did love that Blammo commercial, though and what a great tag-line: "It's better than bad—it's good.” You make a good point about faux benefits. While some touted benefits are the de facto standard (“It’s Toasted”) some are actually pretty debatable. Some benefits may not please all constituencies. (In some places beer is deemed better at room temperature.) Always did love that Blammo commercial, though and what a great tag-line: “It’s better than bad—it’s good.”

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