This mashup attempts to portray David Lynch as a hypocrite for unequivocally denouncing product placement while conspicuously featuring beer brand names in Blue Velvet.
What the masher-upper seems to be missing is that Lynch is using beer brand loyalties in Blue Velvet as readily identifiable character anchors. This brand subtext is so painfully obvious that even YouTube commenters, arguably the second-least intelligent lifeforms on earth (after algae), can grasp it.
He does it again in Mulholland Drive. There’s a bizarre moment (even for a David Lynch film) in which Betty is leaving the house, and inexplicably shouts a reminder to Rita over her shoulder: “Don’t drink all the Coke!”
If you watch the film more than seven times (in my case, it took about twelve), you’ll come to understand that it’s a fantasy spawned from the desperation and guilt of a failed actress who paid to have her former lesbian lover killed. Oh yeah… spoiler alert!
In Betty’s fantasy world, she and Rita are beginning to live an idyllic life together, and “Don’t drink all the Coke!” is just the sort of conversational white noise that would exist in a normal American family.
What Lynch loathes is a commercially compromised cinematic vision. In his words, “product placement in a film putrefies the environment”. I think he’s right. And Lynch knows a thing or two about putrefication (he makes paintings with rotten meat that “come to life” when they eventually become infested with maggots).
Fuck that shit.
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