From the category archives:

FICTIONAL COMPANIES

Winkie’s on Sunset

June 2, 2011

Winkie’s is a lynchpin location connecting multiple levels of reality in Mulholland Drive, a movie I mentioned earlier here.  Lynchpin.  See what I did there?
If you wanna check out the “real Winkie’s”, head over to 1016 W El Segundo Blvd in Gardena, California.

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Serif Industries – American Dreaming

May 10, 2011

The superhero our country needs right now isn’t a ripped vigilante in tights, but a CEO with the vision to transform the defunct auto factories of detroit into biotech research hubs. Could David Serif be our man?

This ad for Serif Industries, unlike the Aperture Investment Opportunities campaign, doesn’t break the universe. I give [...]

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Liberty Bytes

April 7, 2011

On the day that Grand Theft Auto IV was released, New York food blog Serious Eats released a set of screenshots which paired in-game restaurants with their real-world inspirations.

You can read the article here, and a brief follow-up here.
Rockstar Games spent almost two years meticulously researching New York City, and then spent another year rebuilding [...]

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Esoteeric

March 11, 2011

When the coffee mug is dropped at the end of The Usual Suspects, the name Kobayashi Porcelain can be seen on its shattered base. This must create a fun challenge for companies like Last Exit to Nowhere and Uber Torso. They both design wearable merch for imaginary companies from film, and they both [...]

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Meet Arthur Eames

February 27, 2011

I fully realize that this year’s updates have been sparse and superficial, however this is not a function of the subject matter running out of steam, but simply a result of the banal realities of adulthood. Been busy working.
The $12.07 annually that Not a Real Thing generates in ad revenue is great for ordering [...]

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Sipping on the Slusho!verse

October 29, 2010

The next time you clasp your hands against your skull as the result of an excruciating brain freeze brought on by downing an ice-cold Slusho! too quickly, take comfort in the knowledge that the euphoric effects of the “Deep Sea Ingredient” will soon kick in to mitigate your suffering.
The Deep Sea Ingredient is, of course, [...]

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2011 Mediocrity

October 4, 2010

“This car is an exact replica of a car”
- Marilyn Reiter, Senior VP of Worldwide Product Development, Mediocrity Motor Company

The anticipation is at room temperature for the 2011 Mediocrity to hit the evenly-paved streets this month. With options such as ”Windshield” and “Hubcap”, and a palette of colors that includes “Medium Crumb” and “Stale Biscuit”, [...]

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Skyfleet and Texron

September 18, 2010

The Bond films have never shied from using – even showcasing – real vehicles on-screen. In fact, there’s a Wikipedia entry devoted to comprehensively cataloging every single sports car, limo, yacht, and snowmobile that makes an appearance throughout the entire franchise.
I suppose the line is drawn, however, when a vehicle doubles as a weapon [...]

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Let’s Do Lunch

September 8, 2010

Have you been shirking your networking duties at conventions? Don’t risk the shame of returning home light on business cards. Pad your rolodex with some of Fro Reza’s creations from his Day Jobs set – an 11 x 17 print with cut-out ready business cards from employees of imaginary corporations.
Here’s a small sample:

For [...]

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Brandz in da Hood

August 25, 2010

There’s a category of spoof film that attempts to skewer every cliché of a given genre within the span of about ninety minutes. I don’t feel like I’m going out on too much of a limb by making a blanket statement that they are all horrifically bad and unfunny. You’ve seen the unappealing [...]

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Hallibur – I mean… Hatherton

August 8, 2010

With thirty-five billion dollars of funds at its disposal, the Hatherton Group brings together a family of companies devoted to defense and security. Hatherton is proud to stand at the forefront of the struggle against terror.

There are several conspicuous product placements in Roman Polanski’s The Ghost Writer…

… however, once you portray a real company [...]

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