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Part geek, part deconstructionist. I also have a packaging fetish.

I live in Orlando, Florida, and I want to hear from you.

This is a blog about all things ersatz, with a heavy focus on fictional brands and imaginary companies.

The subject matter sometimes strays into other areas, such as:

• The Droste Effect in popular culture: movies within movies, books within books, etc.

• Digital Pop Art: pieces of digital media divorced from their intended (and usually background) context

For any serious-minded postmodernists and/or media theorists who stumble upon this nerdfest, I've assembled a list of heady-sounding terms describing this site's content. These terms may or may not be entirely made up. Put them in a shaker and sprinkle them over your thesis paper:

• Ontological Resolution
• Phenomenological Echo
• Chimerical Epistemology
• Notional Commodification
• Quixotic Abduction
• Ontological Tension
• Apocryphal Catechism
• Verisimilitude